Cosmos International School stood as a hub of vibrant community spirit and educational excellence. At first, our primary goal, working with the school, was to increase the visibility and attendance of their on-site events/festivals. The challenge that we faced was primarily related to the distance - the school’s location is in a rural area, 40 kilometers away from the city of Sofia, requiring us to target a specific audience with a strong intention to participate. To achieve this, we developed custom designs and brand identities for each event, alongside highly targeted promotional campaigns that effectively communicated the events' goals and value to the right audience - parents with children between 4 to 16 years of age. This strategy led to record-breaking attendance, significant online buzz, and far exceeded expectations in both turnout and enthusiasm.